Roderick Alemania
Co-Founder & CEO
Built and scaled companies at the forefront of the internet, media, and technology. Brings the discipline to turn a deeply human problem into something that can reach millions.
Tech and mediaCompany builder
The Team
Built from experience. Designed to help more people heal.
We believe healing is possible for everyone. That's why we've brought together people with lived experience and diverse expertise to build a new model of grief support—one that's welcoming, personalized, and available whenever people need it.
Our Philosophy
Support should find people.
The barrier was never caring. It was reaching people when they needed support most.
Today, nearly 70% of grieving people receive no meaningful support.
We believe people don't need more information. They need trusted guidance, shared experience, and human connection that's welcoming, personalized, and available whenever they're ready.
We meet people where they are, on their terms, when they need it most.
Built by people who lived it.
Founders & Core Team
We didn't come to this work because it was a market opportunity. We came because we experienced the gaps in grief support ourselves and knew there had to be a better way. Today, our team combines lived experience with expertise in healthcare, technology, product development, and community building to help more people receive meaningful support.
Jeff Kimball
Co-Founder & CPO
Spent nearly a decade shaping healthcare policy in Washington, D.C. Personal loss revealed where those systems fall short when people need them most.
Healthcare policyWashington, D.C.
Jen Shelby
Head of Market Development
Technology leader at the intersection of AI, open source, and human impact, focused on building solutions that meet people where they are when it matters most.
Market BuilderHuman Impact
Bret Blount
Head of Strategy
Bringing storytelling, design, and systems thinking together to build experiences that feel both personal and scalable. Focused on turning lived experiences into meaningful, shareable connections.
StrategyDesign
Advisors
Specialists who deepen the work.
We're supported by advisors who bring clinical, operational, and strategic depth across hospice, healthcare, and AI.
Henri Kim
Clinical & AI Systems Strategist · Head of Clinical Insight & AI Strategy
20+ years of clinical experience and a decade of healthcare and life sciences strategy. Designs AI-driven solutions that scale human insight and keep technology in service of care.
Liz Jenkins
CBO, NBCUniversal Entertainment
Laura Kunzelmann
Partner, Hidden Rabbit
Robin Schultz
LCSW, Senior Director, Inova Health System
Dan Locker
Division Director, BAYADA
Ian Warburg
Strategic Advisor, Empower Change
Zee Clarke
Founder, Reclaiming Flow
Patricia Bravo
Founder, Bravo For You
Kat Koziol
Co-Founder, WINGS
Jim Elms
Co-Founder, WINGS
Board & Strategic Investors
Governance, capital, and credibility.
Board of Directors (PBC)
Roderick Alemania
Co-Founder / CEO
Jeff Kimball
Co-Founder / CPO
Sarah Rathke
Partner, Squire Patton Boggs. Legal counsel to LeBron James and the LeBron James Family Foundation.
Strategic Investors
Joaquin Soria
Former CFO, Hospice & Palliative Care Charlotte Region
Johnny Chen
Vice Chairman, LionRock Capital
Rich Russey
SVP Sales & Market Impact, MedPage Today
Kendall Collins
CEO, Government Cloud, Salesforce